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ANDY Awards

Creative Award
New York, United States
Hewlett-Packard - "Lauren" by ANDY Awards 2008

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TitleLauren
Agency
Campaign Hands - HP
Advertiser Hewlett-Packard
Brand Hewlett-Packard
PostedNovember 2009
Product HP Pavillion Notebooks
Business Sector Computers, PDAs & Calculators
Tagline The Computer Is Personal Again.
Media Type Television
Length
Market United States
AI Description The HP advertisement features a young woman named Lauren, who showcases her HP Pavilion DV7 laptop. She shares her experiences in a casual, relatable manner, mentioning how she used the HP device to complete her thesis and graduate. Lauren describes her love for watching HD movies on her laptop. The ad emphasizes the personal connection and practicality of HP laptops, highlighting features like the Windows interface. Visually, the ad is modern and vibrant, focusing on the interaction between Lauren and her laptop through a series of playful digital effects and overlays. The ad concludes with Lauren expressing her identity as a PC user and offering a promotional deal for an HP Pavilion DV4 starting at $699.99, with a call to action to visit HPDirect.com.