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ANDY Awards

Creative Award
New York, United States
Apple - "Tetter Tottering" by ANDY Awards 2008

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TitleTetter Tottering
Agency
Campaign PC vs Mac (US) - Apple
Advertiser Apple
Brand Apple
PostedDecember 2013
Product Mac
Business Sector Computers, PDAs & Calculators
Media Type Television
Market United States
AI Description The commercial titled "Tetter Tottering" features a minimalist setting with two main characters: a personified Mac and PC. The ad opens with a Mac user introducing himself confidently and a PC user who is an XP user considering an upgrade. The conversation centers around the XP user's desire for a change as he's preparing for a move. PC suggests an update to Windows 7, while Mac humorously promotes a shift to Apple's computers, emphasizing Mac's high customer satisfaction. The actors represent their respective brands, engaging in a playful debate.

The setting consists of a plain white background, emphasizing the characters and their dialogue. A female character holding a moving box labeled "Anne's Stuff” stands between Mac and PC, symbolizing the transition and choice. The dialogue uses humor and wit to convey the advantage of choosing a Mac over sticking with a familiar but frustrating PC experience, illustrating the ease and satisfaction of switching to a Mac.

The ad concludes with the Mac logo against a vibrant, starry background, reiterating the brand's identity and appeal.
Editing Company
Chief Creative Officer
Executive Creative Director
Executive Creative Director
Art Director
Copywriter
Copywriter
Associate Creative Director
Associate Creative Director
Agency Producer
Agency Producer
Agency Producer Perrin Rausch
Director
Post Production
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Director of Photography (DOP)
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