Apple - "Promises" by ANDY Awards 2008
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Apple - "Promises"
- Brand: Apple
- Country: United States
- Advertiser: Apple
| Title | Promises |
| Agency | TBWA\Media Arts Lab |
| Campaign | PC vs Mac (US) - Apple |
| Advertiser | Apple |
| Brand | Apple |
| Posted | December 2013 |
| Product | Mac |
| Business Sector | Computers, PDAs & Calculators |
| Media Type | Television |
| Market | United States |
| AI Description | The Apple commercial features two characters representing Mac and PC, portrayed by actors Justin Long and John Hodgman. Set against a plain white background, the ad maintains a minimalist aesthetic, allowing the dialogue and character interaction to take center stage. The humor-filled conversation highlights the differences between the Mac and PC brand platforms, with the PC character proudly announcing the release of Windows 7 and assuring it won't have previous issues. The Mac character responds with skepticism, humorously recalling similar promises made about earlier Windows versions. The casual attire of Mac contrasts with the formal suit of PC, emphasizing the laid-back, user-friendly image of the Mac. The ad concludes with the Mac logo on screen, reinforcing brand identity. |
| Editing Company | Mad River Post |
| Chief Creative Officer | Lee Clow |
| Executive Creative Director | Duncan Milner |
| Executive Creative Director | Eric Grunbaum |
| Art Director | Chuck Monn |
| Copywriter | Jason Sperling |
| Copywriter | Alicia Dotter |
| Associate Creative Director | Chuck Monn |
| Associate Creative Director | Jason Sperling |
| Agency Producer | Cheryl Childers |
| Agency Producer | Hank Zakroff |
| Agency Producer | Perrin Rausch |
| Director | Phil Morrison |
| Post Production | Company 3 |
| Editor | Valerie Thrasher |
| Director of Photography (DOP) | Peter Donahue |
| Production Company | LAIKA/house |
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- AGENCY:
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