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ANDY Awards

Creative Award
New York, United States
Apple - "PC News" by ANDY Awards 2008

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TitlePC News
Agency
Campaign PC vs Mac (US) - Apple
Advertiser Apple
Brand Apple
PostedDecember 2013
Product Mac
Business Sector Computers, PDAs & Calculators
Media Type Television
Market United States
AI Description The ad features a humorous exchange between iconic characters 'Mac' and 'PC' presented in a newsroom setting. It plays out like a live broadcast where PC, played by John Hodgeman, is reporting from the launch of Windows 7. Enthusiastically surrounded by people excited about upgrading, a startling revelation is made when one of the interviewees admits they are switching to a Mac for better customer satisfaction. This unexpected twist catches PC off guard, prompting him to cut the feed hastily. The ad is simple yet effective, focusing on the comedic dialog and the obvious contrast between the two tech products. It utilizes minimalistic visuals with a clean backdrop, emphasizing the characters and the playful banter. The ad wraps up by showcasing the sleek design of the Apple Mac, reinforcing the message of superior customer satisfaction and ease of transition for users.
Editing Company
Chief Creative Officer
Executive Creative Director
Executive Creative Director
Art Director
Copywriter
Copywriter
Associate Creative Director
Associate Creative Director
Agency Producer
Agency Producer
Agency Producer Perrin Rausch
Director
Post Production
Editor
Director of Photography (DOP)
Production Company

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