Apple - "Trainer" by ANDY Awards 2008
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Apple - "Trainer"
- Brand: Apple
- Country: United States
- Advertiser: Apple
| Title | Trainer |
| Agency | TBWA\Media Arts Lab |
| Campaign | PC vs Mac (US) - Apple |
| Advertiser | Apple |
| Brand | Apple |
| Posted | December 2013 |
| Product | Mac |
| Business Sector | Computers, PDAs & Calculators |
| Media Type | Television |
| Market | United States |
| AI Description | In this Apple ad, Mac and PC, represented by Justin Long and John Hodgman, respectively, engage in a humorous skit about performance and reliability. PC, wearing a suit and a headband, is seen trying to perform sit-ups with the help of a trainer. Mac, casually dressed, stands nearby observing. The trainer pushes PC to improve, hinting at PC's struggles with customer satisfaction compared to Mac. He references accolades like PC Mag’s rating of Mac as number one in customer support. The contrast between Mac's relaxed demeanor and PC's comedic struggles highlights Mac’s superior performance and reliability. This ad uses humor to convey the message of Mac's technological superiority and customer satisfaction. |
| Editing Company | Mad River Post |
| Chief Creative Officer | Lee Clow |
| Executive Creative Director | Duncan Milner |
| Executive Creative Director | Eric Grunbaum |
| Art Director | Chuck Monn |
| Copywriter | Jason Sperling |
| Copywriter | Alicia Dotter |
| Associate Creative Director | Chuck Monn |
| Associate Creative Director | Jason Sperling |
| Agency Producer | Cheryl Childers |
| Agency Producer | Hank Zakroff |
| Agency Producer | Perrin Rausch |
| Director | Phil Morrison |
| Post Production | Company 3 |
| Editor | Valerie Thrasher |
| Director of Photography (DOP) | Peter Donahue |
| Production Company | LAIKA/house |
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