Apple - "PC Innovation Lab" by ANDY Awards 2008
Filter results by
Apple - "PC Innovation Lab"
- Brand: Apple
- Country: United States
- Advertiser: Apple
| Title | PC Innovation Lab |
| Agency | TBWA\Media Arts Lab |
| Campaign | PC vs Mac (US) - Apple |
| Advertiser | Apple |
| Brand | Apple |
| Posted | December 2013 |
| Product | Mac |
| Business Sector | Computers, PDAs & Calculators |
| Media Type | Television |
| Market | United States |
| AI Description | The ad features a comedic comparison between Mac and PC, set in a white minimalistic lab environment. The PC, represented by a man in a bubble wrap suit and another with gadgets attached to his suit, is presented as outdated with complicated solutions. In contrast, the Mac is portrayed by a casually dressed man, emphasizing simplicity and superior technology. The PC boasts impractical innovations like a bubble wrap protection and a long power cord, drawing humor from their cumbersome nature. The Mac subtly criticizes these inventions, reinforcing its brand as both innovative and practical. The visuals primarily include simple, clean imagery, and the dialogue enhances the comedic tone, highlighting the Mac's advantages over the PC. |
| Editing Company | Mad River Post |
| Chief Creative Officer | Lee Clow |
| Executive Creative Director | Duncan Milner |
| Executive Creative Director | Eric Grunbaum |
| Art Director | Chuck Monn |
| Copywriter | Jason Sperling |
| Copywriter | Alicia Dotter |
| Associate Creative Director | Chuck Monn |
| Associate Creative Director | Jason Sperling |
| Agency Producer | Cheryl Childers |
| Agency Producer | Hank Zakroff |
| Agency Producer | Perrin Rausch |
| Director | Phil Morrison |
| Post Production | Company 3 |
| Editor | Valerie Thrasher |
| Director of Photography (DOP) | Peter Donahue |
| Production Company | LAIKA/house |
More ads from TBWA\Media Arts Lab
The Mighty Mac
- BRAND:
- Apple Mac Mini
- AGENCY:
- TBWA\Media Arts Lab