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ANDY Awards

Creative Award
New York, United States
HP - "Kevin Garnett" by ANDY Awards 2008

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TitleKevin Garnett
Agency
Campaign Hands - HP
Advertiser Hewlett-Packard
Brand HP
PostedMay 2009
Business Sector Computers, PDAs & Calculators
Tagline The Computer Is Personal Again
Media Type Television
Length
Market United States
AI Description The HP advertisement featuring Kevin Garnett highlights the versatility and power of technology in both personal and professional life. The ad begins with Garnett speaking about preparing for a business trip to China, organizing big meetings, and ensuring support for schools he sponsors. The visuals showcase Garnett handling a basketball, symbolizing focus and control. A sleek HP laptop with Windows Vista serves as his tool for business and study, reflecting research on competitors. The narrative transitions to Garnett preparing a digital presentation about continents. As he presents, intricate visual effects illustrate transformation and connection, engaging his audience. The ad conveys the idea that the HP DV2 laptop is essential for managing diverse interests effectively, combining professional, educational, and personal pursuits. The commercial ends with an invitation to purchase the HP laptop, reinforcing the brand slogan, “The Computer Is Personal Again.” This aligns the ad’s message with Garnett’s own dynamic lifestyle, using sleek, modern aesthetics to appeal to tech-savvy consumers.