Apple - "Choice Chat" by ANDY Awards 2008
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Apple - "Choice Chat"
- Brand: Apple
- Country: United States
- Advertiser: Apple
| Title | Choice Chat |
| Agency | TBWA\Media Arts Lab |
| Campaign | PC vs Mac (US) - Apple |
| Advertiser | Apple |
| Brand | Apple |
| Posted | May 2009 |
| Product | Mac |
| Business Sector | Computers, PDAs & Calculators |
| Media Type | Television |
| Length | |
| Market | United States |
| AI Description | The ad features two characters: a relaxed person standing with his hands in his pockets, representing a Mac, and a more formal person seated at a table with a radio microphone, representing a PC show host. The host is engaged in a fictional radio show, taking calls on how to choose the best PCs. During the broadcast, callers ask about issues such as viruses and customer support, which are subtly implied to be drawbacks of PCs compared to Macs. The minimal set design focuses on the characters, emphasizing a clean, white backdrop. The interaction is humorous, highlighting Mac's advantages without directly disparaging PCs. |
| Editing Company | Mad River Post |
| Chief Creative Officer | Lee Clow |
| Executive Creative Director | Duncan Milner |
| Executive Creative Director | Eric Grunbaum |
| Art Director | Chuck Monn |
| Copywriter | Jason Sperling |
| Copywriter | Alicia Dotter |
| Associate Creative Director | Chuck Monn |
| Associate Creative Director | Jason Sperling |
| Agency Producer | Cheryl Childers |
| Agency Producer | Hank Zakroff |
| Agency Producer | Perrin Rausch |
| Director | Phil Morrison |
| Post Production | Company 3 |
| Editor | Valerie Thrasher |
| Director of Photography (DOP) | Peter Donahue |
| Production Company | LAIKA/house |
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- AGENCY:
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