Apple - "Elimination" by ANDY Awards 2008
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Apple - "Elimination"
- Brand: Apple
- Country: United States
- Advertiser: Apple
| Title | Elimination |
| Agency | TBWA\Media Arts Lab |
| Campaign | PC vs Mac (US) - Apple |
| Advertiser | Apple |
| Brand | Apple |
| Posted | May 2009 |
| Product | Mac |
| Business Sector | Computers, PDAs & Calculators |
| Media Type | Television |
| Length | |
| Market | United States |
| AI Description | The ad features a comparative dialogue between a personified Mac and a PC. A line of various PCs, represented by people in suits, stand to one side, while a casually dressed Mac stands on the other. A woman is looking for a new computer, detailing her needs for a big screen, fast processor, and one that doesn't crash or get viruses. The PC representative dismisses the options that don't meet her criteria, leaving the Mac as the suitable choice. The setting is minimalist with a clean, white background, emphasizing simplicity and clear communication of the Mac's reliability and efficiency. |
| Editing Company | Mad River Post |
| Chief Creative Officer | Lee Clow |
| Executive Creative Director | Duncan Milner |
| Executive Creative Director | Eric Grunbaum |
| Art Director | Chuck Monn |
| Copywriter | Jason Sperling |
| Copywriter | Alicia Dotter |
| Associate Creative Director | Chuck Monn |
| Associate Creative Director | Jason Sperling |
| Agency Producer | Cheryl Childers |
| Agency Producer | Hank Zakroff |
| Agency Producer | Perrin Rausch |
| Director | Phil Morrison |
| Post Production | Company 3 |
| Editor | Valerie Thrasher |
| Director of Photography (DOP) | Peter Donahue |
| Production Company | LAIKA/house |
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- AGENCY:
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