Apple - "Customer Care" by ANDY Awards 2008
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Apple - "Customer Care"
- Brand: Apple
- Country: United States
- Advertiser: Apple
| Title | Customer Care |
| Agency | TBWA\Media Arts Lab |
| Campaign | PC vs Mac (US) - Apple |
| Advertiser | Apple |
| Brand | Apple |
| Posted | May 2009 |
| Product | Mac |
| Business Sector | Computers, PDAs & Calculators |
| Media Type | Television |
| Length | |
| Market | United States |
| AI Description | The Apple ad titled "Customer Care" humorously contrasts the experience of getting support from a Mac versus a PC. Set on a plain white backdrop, a personified Mac casually greets the audience alongside a PC and a Mac Genius. The PC character, dressed in a formal suit, attempts to get customer service over the phone, leading to a comical series of calls and mishaps that highlight the frustration with PC support. Meanwhile, the Mac emphasizes the ease of accessing real-person support through the helpful Mac Genius. The ad concludes with the simplicity and effectiveness of Apple's customer care as a key message. It cleverly uses humor and visual minimalism to convey the benefits of using a Mac. |
| Editing Company | Mad River Post |
| Chief Creative Officer | Lee Clow |
| Executive Creative Director | Duncan Milner |
| Executive Creative Director | Eric Grunbaum |
| Art Director | Chuck Monn |
| Copywriter | Jason Sperling |
| Copywriter | Alicia Dotter |
| Associate Creative Director | Chuck Monn |
| Associate Creative Director | Jason Sperling |
| Agency Producer | Cheryl Childers |
| Agency Producer | Hank Zakroff |
| Agency Producer | Perrin Rausch |
| Director | Phil Morrison |
| Post Production | Company 3 |
| Editor | Valerie Thrasher |
| Director of Photography (DOP) | Peter Donahue |
| Production Company | LAIKA/house |
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