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ANDY Awards

Creative Award
New York, United States
Apple - "Stacks" by ANDY Awards 2008

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TitleStacks
Agency
Campaign PC vs Mac (US) - Apple
Advertiser Apple
Brand Apple
PostedApril 2009
Product Mac
Business Sector Computers, PDAs & Calculators
Media Type Television
Length
Market United States
AI Description The advertisement features two individuals, representing a Mac and a PC, standing against a minimalist white background. The PC struggles to find photos by sorting through stacks of physical prints, visually depicted with a towering pile of papers. Meanwhile, the Mac easily showcases iPhoto's 'Faces' feature, highlighting its facial recognition technology that effortlessly groups pictures by individual faces. The ad emphasizes a stark contrast between outdated methods and modern technology, underlining how this feature is available for free on new Macs. Throughout the ad, Mac presents an efficient, user-friendly approach to organizing photos, suggesting a simpler, time-saving solution that comes packaged with iLife software. The visual simplicity and clean design reinforce the message of ease and innovation, typical of Apple's branding strategy.
Editing Company
Chief Creative Officer
Executive Creative Director
Executive Creative Director
Art Director
Copywriter
Copywriter
Associate Creative Director
Associate Creative Director
Agency Producer
Agency Producer
Agency Producer Perrin Rausch
Director
Post Production
Editor
Director of Photography (DOP)
Production Company

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