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ANDY Awards

Creative Award
New York, United States
Apple - "Biohazard Suit" by ANDY Awards 2008

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TitleBiohazard Suit
Agency
Campaign PC vs Mac (US) - Apple
Advertiser Apple
Brand Apple
PostedApril 2009
Product Mac
Business Sector Computers, PDAs & Calculators
Media Type Television
Length
Market United States
AI Description The advertisement features a straightforward setup with a Mac and PC engaging in a light-hearted exchange. The PC is seen donned in a biohazard suit, symbolizing the threat of viruses prevalent in PCs. This visual element is used to highlight the absence of such concerns for Mac users. The conversation revolves around PC explaining the need for the suit due to a new wave of PC viruses, whereas Mac remains unaffected. This personification serves as a humorous illustration of the differences in security between PCs and Macs. The ad uses a minimalist and clean aesthetic, focusing entirely on the two characters with a plain white background, accentuating the simplicity and directness of the message that Macs are less susceptible to viruses. The dialogue ends with a gentle taunt from Mac, underscoring the immunity and ease of use associated with Apple products.
Editing Company
Chief Creative Officer
Executive Creative Director
Executive Creative Director
Art Director
Copywriter
Copywriter
Associate Creative Director
Associate Creative Director
Agency Producer
Agency Producer
Agency Producer Perrin Rausch
Director
Post Production
Editor
Director of Photography (DOP)
Production Company

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