Apple - "I Can Do Anything" by ANDY Awards 2008
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Apple - "I Can Do Anything"
- Brand: Apple
- Country: United States
- Advertiser: Apple
| Title | I Can Do Anything |
| Agency | TBWA\Media Arts Lab |
| Campaign | PC vs Mac (US) - Apple |
| Advertiser | Apple |
| Brand | Apple |
| Posted | December 2008 |
| Product | Mac |
| Business Sector | Computers, PDAs & Calculators |
| Media Type | Television |
| Length | |
| Market | United States |
| AI Description | The ad features animated characters personifying Mac and PC standing in a snowy winter landscape. The conversation between Mac and PC reveals their excitement about being animated and highlights the creative possibilities animation offers. PC demonstrates his ability to float and build a snowman in fast motion, showcasing the playful and humorous tone of the ad. A friendly rabbit enters the scene, speaking to PC about heading to the Apple Store for last-minute holiday gifts. The ad emphasizes the imaginative and versatile nature of animation, which aligns with Apple's theme of creativity and innovation. The setting and visuals enhance the festive holiday spirit with winter elements such as snow and a snowman. |
| Editing Company | Mad River Post |
| Chief Creative Officer | Lee Clow |
| Executive Creative Director | Duncan Milner |
| Executive Creative Director | Eric Grunbaum |
| Art Director | Chuck Monn |
| Copywriter | Jason Sperling |
| Copywriter | Alicia Dotter |
| Associate Creative Director | Chuck Monn |
| Associate Creative Director | Jason Sperling |
| Agency Producer | Cheryl Childers |
| Agency Producer | Hank Zakroff |
| Agency Producer | Perrin Rausch |
| Director | Phil Morrison |
| Post Production | Company 3 |
| Editor | Valerie Thrasher |
| Director of Photography (DOP) | Peter Donahue |
| Production Company | LAIKA/house |
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- AGENCY:
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