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ANDY Awards

Creative Award
New York, United States
Apple - "Tree Trimming" by ANDY Awards 2008

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TitleTree Trimming
Agency
Campaign PC vs Mac (US) - Apple
Advertiser Apple
Brand Apple
PostedDecember 2008
Product Mac
Business Sector Computers, PDAs & Calculators
Media Type Television
Length
Market United States
AI Description The ad features a playful exchange between a personified Mac and PC, set against a charming winter backdrop. Both characters are engaged in decorating a Christmas tree, portraying a Christmas-themed scene with a snowy landscape. Mac, dressed casually, is holding a tray of decorations, while PC is sporting a sweater adorned with Christmas motifs, holding a string of lights. They exchange friendly banter, highlighting their playful rivalry, with Mac urging PC to turn on the lights. Upon doing so, the lights humorously form the words "PC RULES," much to the surprise and amusement of both. This charming and humorous interaction is designed to promote Apple’s Mac in a lighthearted way, emphasizing the idea of friendship and fun amidst their competition. The ad ends with a festive Mac screen display, reinforcing the brand message.
Editing Company
Chief Creative Officer
Executive Creative Director
Executive Creative Director
Art Director
Copywriter
Copywriter
Associate Creative Director
Associate Creative Director
Agency Producer
Agency Producer
Agency Producer Perrin Rausch
Director
Post Production
Editor
Director of Photography (DOP)
Production Company

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