andy-awards logo ANDY Awards

ANDY Awards

Creative Award
New York, United States
HP - "Fergie" by ANDY Awards 2008

Filter results by

TitleFergie
Agency
Campaign Hands - HP
Advertiser Hewlett-Packard
Brand HP
Date of First Broadcast/Publication 2008 / 10
Business Sector Computers, PDAs & Calculators
Tagline The Computer Is Personal Again
Media Type Television
Length
AI Description The advertisement features a well-known singer who presents an HP laptop as an integral part of her personal and professional life. She opens the laptop, which displays digital pages of her life experiences, including family photos, music tracks, and her shoe line. There's a vivid presentation of new dance moves, reflecting her creative process and past experiences with her band. As the pages of her virtual autobiography continue, she showcases her music ideas and design concepts, emphasizing the laptop as a hub for creativity, innovation, and self-expression. The visual style is dynamic, colorful, and energetic, aligning with the themes of music and technology.
Music
Creative Director
Group Creative Director
Group Creative Director
Actor / Celebrity
Executive Agency Producer
Art Director
Copywriter
Agency Producer
Production Company
Director
Director of Photography (DOP)
Executive Producer
Line Producer
Special Effects / VFX
Art Director
Production Company Producer
Matte Painter
Post Production Coordinator
Post Production Manager
Editor
Editor
Colorist
Production Company
Sound Design Company
Production Company Producer
Fluid VFX
Special Effects / VFX
Programmer
Programmer
Technical Director
Editing Company
Rotoscope Artist
Rotoscope Artist
Rotoscope Artist
Rotoscope Artist
Special Effects / VFX
VFX Finishing