Petronas - "Karate" by ANDY Awards 2008
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Petronas - "Karate"
- Brand: Petronas
- Country: Malaysia
- Advertiser: Petroliam Nasional Berhad (PETRONAS)
| Title | Karate |
| Agency | Leo Burnett Malaysia |
| Campaign | Colour Blind - Petronas |
| Advertiser | Petroliam Nasional Berhad (PETRONAS) |
| Brand | Petronas |
| Posted | November 2008 |
| Business Sector | Energy Production, Raw Materials & Minerals |
| Media Type | Television |
| Length | |
| AI Description | The ad features two young girls in school uniforms sitting in a classroom setting. One girl is asked about her best friend and responds, mentioning her friend by name. The scenario involves a hypothetical situation where her friend might be bullied, and the girl demonstrates with gestures how she would protect her friend. This playful interaction is captured in an educational and nurturing environment, emphasizing innocence, friendship, and protection. The ad closes with the message 'Our children are colour blind. Shouldn't we keep them that way?,' reinforcing themes of unity and impartiality among children. This message is accompanied by the Petronas logo, referencing Malaysia’s independence anniversary. |