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ANDY Awards

Creative Award
New York, United States
Rolling Rock - "Launch" by ANDY Awards 2008

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TitleLaunch
Agency
Campaign Ron Stablehorn - Rolling Rock
Advertiser Latrobe Brewing Company
Brand Rolling Rock
Date of First Broadcast/Publication 2008 / 3
Business Sector Beers, Ciders, Lagers
Media Type Television
Length
Market United States
AI Description The ad features a humorous and unconventional marketing proposal by Rolling Rock, presented by a spokesperson. The setting is an office where the spokesperson talks about using a laser beam to project the Rolling Rock logo onto the moon, addressing an independent and creative spirit. A scientist stands by as the laser is depicted aiming at the moon. The approach is quirky and forward-thinking, designed to capture attention and highlight the uniqueness of Rolling Rock beer. The ad ends with the idea of 'moonvertising' being mentioned, promising a unique, unforgettable advertising stunt.
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