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ANDY Awards

Creative Award
New York, United States
Rolling Rock - "Satellite" by ANDY Awards 2008

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TitleSatellite
Agency
Campaign Ron Stablehorn - Rolling Rock
Advertiser Latrobe Brewing Company
Brand Rolling Rock
Date of First Broadcast/Publication 2008 / 3
Business Sector Beers, Ciders, Lagers
Media Type Television
Length
Market United States
AI Description The Rolling Rock commercial titled "Satellite" humorously depicts the company's ambitious attempt to advertise by projecting their logo onto the moon with a laser beam. The ad opens inside a laboratory-like setting where a scientist, wearing protective gear, stands next to a massive laser machine. A suited employee, identified as the V.P. of Marketing, explains their innovative advertising approach. As the laser is activated, it releases a green beam that travels through space, causing humorous 'disasters' on Earth, such as damaging the Pyramids and causing havoc at a football game. The ad highlights Rolling Rock's uniqueness and independent spirit, intertwining humor with surreal, visual effects. The commercial concludes by inviting viewers to "watch our next attempt," embracing the fun and unexpected nature of their branding strategy.
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