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ANDY Awards

Creative Award
New York, United States
Rolling Rock - "Mt. Fuji" by ANDY Awards 2008

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TitleMt. Fuji
Agency
Campaign Ron Stablehorn - Rolling Rock
Advertiser Latrobe Brewing Company
Brand Rolling Rock
Date of First Broadcast/Publication 2008 / 3
Business Sector Beers, Ciders, Lagers
Media Type Television
Length
Market United States
AI Description The Rolling Rock ad titled "Mt. Fuji" humorously depicts the scenario where a marketing stunt has unintentionally melted Mount Fuji. The ad begins with serene visuals of Mount Fuji as the backdrop with tourists taking photos. Suddenly, a green laser beam projects the Rolling Rock logo onto the mountain, followed by an explosion and subsequent destruction, causing panic among the tourists. The narrative shifts to a man in a suit, the VP of Marketing, in a lab, who humorously apologizes for the incident. The ad emphasizes Rolling Rock's independent spirit in advertising as the man attempts to project the logo onto the moon impulsively. The ad ends with a reminder to tune in for the brand’s next attempt, capturing the quirky and unexpected nature of Rolling Rock's advertising approach. Overall, the commercial combines absurdity and comedic elements to highlight Rolling Rock's distinctive advertising and creative spirit.
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