Apple - "Bean Counter" by ANDY Awards 2008
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Apple - "Bean Counter"
- Brand: Apple
- Country: United States
- Advertiser: Apple
| Title | Bean Counter |
| Agency | TBWA\Media Arts Lab |
| Campaign | PC vs Mac (US) - Apple |
| Advertiser | Apple |
| Brand | Apple |
| Posted | October 2008 |
| Product | Mac |
| Business Sector | Computers, PDAs & Calculators |
| Media Type | Television |
| Length | |
| Market | United States |
| AI Description | The ad features the iconic "Mac vs. PC" setup where a casually dressed Mac talks to a suited-up PC sitting at a desk piled high with stacks of cash. The PC is busy budgeting his funds, wearing a green visor and counting currency. Throughout the conversation, Mac pokes fun at PC, highlighting issues with the Vista software and how PC is investing heavily in advertising rather than solving the real problems. The dialogue is humorous, offering a critique of PC's approach to issues. The commercial ends with the Apple logo and "Mac" displayed on a screen, reinforcing the brand message. |
| Production Company | Epoch Films |
| Editing Company | Mad River Post |
| Chief Creative Officer | Lee Clow |
| Executive Creative Director | Duncan Milner |
| Executive Creative Director | Eric Grunbaum |
| Art Director | Chuck Monn |
| Copywriter | Jason Sperling |
| Copywriter | Alicia Dotter |
| Associate Creative Director | Chuck Monn |
| Associate Creative Director | Jason Sperling |
| Agency Producer | Cheryl Childers |
| Agency Producer | Hank Zakroff |
| Agency Producer | Perrin Rausch |
| Director | Phil Morrison |
| Post Production | Company 3 |
| Editor | Valerie Thrasher |
| Director of Photography (DOP) | Peter Donahue |
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- AGENCY:
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