Apple - "Bake Sale" by ANDY Awards 2008
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Apple - "Bake Sale"
- Brand: Apple
- Country: United States
- Advertiser: Apple
| Title | Bake Sale |
| Agency | TBWA\Media Arts Lab |
| Campaign | PC vs Mac (US) - Apple |
| Advertiser | Apple |
| Brand | Apple |
| Posted | October 2008 |
| Product | Mac |
| Business Sector | Computers, PDAs & Calculators |
| Media Type | Television |
| Length | |
| Market | United States |
| AI Description | The Apple ad titled "Bake Sale" features two characters, Mac and PC, in a humorous exchange. The setting is a minimalist, bright white background where PC is hosting a bake sale with a table covered in a red checkered tablecloth. The table is laden with various baked goods like cupcakes and cakes. Mac and PC engage in a playful conversation about Vista, with PC explaining he is trying to raise money through the bake sale to fix Vista issues, since their marketing department decided to spend money on an ad campaign instead. Mac offers friendly support, showcasing a light-hearted rivalry between Apple and Microsoft. The ad uses humor and irony to highlight perceived flaws in Vista, contrasting the hassle-free experience with Mac. |
| Production Company | Epoch Films |
| Editing Company | Mad River Post |
| Chief Creative Officer | Lee Clow |
| Executive Creative Director | Duncan Milner |
| Executive Creative Director | Eric Grunbaum |
| Art Director | Chuck Monn |
| Copywriter | Jason Sperling |
| Copywriter | Alicia Dotter |
| Associate Creative Director | Chuck Monn |
| Associate Creative Director | Jason Sperling |
| Agency Producer | Cheryl Childers |
| Agency Producer | Hank Zakroff |
| Agency Producer | Perrin Rausch |
| Director | Phil Morrison |
| Post Production | Company 3 |
| Editor | Valerie Thrasher |
| Director of Photography (DOP) | Peter Donahue |
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