Apple - "V Word" by ANDY Awards 2008
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Apple - "V Word"
- Brand: Apple
- Country: United States
- Advertiser: Apple
| Title | V Word |
| Agency | TBWA\Media Arts Lab |
| Campaign | PC vs Mac (US) - Apple |
| Advertiser | Apple |
| Brand | Apple |
| Posted | October 2008 |
| Product | Mac |
| Business Sector | Computers, PDAs & Calculators |
| Media Type | Television |
| Length | |
| Market | United States |
| AI Description | The advertisement features a simple, minimalist setting with a plain white background. Two characters stand side-by-side, one representing a Mac and the other a PC. The Mac is portrayed in casual attire, whereas the PC is in a suit, holding a buzzer. The dialogue centers around the PC's attempt to avoid using the name of its operating system, Vista, portraying it negatively. Instead, the PC suggests replacing the term with 'Windows' to lessen ‘baggage’ associated with Vista. Throughout the conversation, the Mac character emphasizes how changing the name doesn’t solve the underlying issues, frequently repeating 'Vista' in jest. The ad uses humor and a straightforward contrast to showcase the advantages of using a Mac over a PC, focusing on Mac’s simplicity and efficiency. |
| Production Company | Epoch Films |
| Editing Company | Mad River Post |
| Chief Creative Officer | Lee Clow |
| Executive Creative Director | Duncan Milner |
| Executive Creative Director | Eric Grunbaum |
| Art Director | Chuck Monn |
| Copywriter | Jason Sperling |
| Copywriter | Alicia Dotter |
| Associate Creative Director | Chuck Monn |
| Associate Creative Director | Jason Sperling |
| Agency Producer | Cheryl Childers |
| Agency Producer | Hank Zakroff |
| Agency Producer | Perrin Rausch |
| Director | Phil Morrison |
| Post Production | Company 3 |
| Editor | Valerie Thrasher |
| Director of Photography (DOP) | Peter Donahue |
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