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ANDY Awards

Creative Award
New York, United States
HP - "Kung-Fu Panda" by ANDY Awards 2008

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TitleKung-Fu Panda
Agency
Campaign Hands - HP
Advertiser Hewlett-Packard
Brand HP
Date of First Broadcast/Publication 2008 / 6
Business Sector Computers, PDAs & Calculators
Tagline The Computer is Personal Again.
Media Type Television
Length
AI Description The ad for the HP laptop features the beloved animated figure from the 'Kung-Fu Panda' film series. Set in a dojo, the ad begins with the panda learning Kung Fu techniques from a digital interface appearing on his chest, symbolizing the laptop's screen. The panda browses through martial arts paintings, performing exaggerated, humorous kung fu moves. As the sequence unfolds, a dragon bursts forth from the drawings, adding a dynamic and humorous element. The scenes are playful and vibrant, utilizing mesmerizing transitions between digital and animated worlds, indicating the laptop's capabilities. A final scene shows the panda laying humorously exhausted, accompanied by on-screen text 'Laugh-Generating, Computer-Generated Po.' The ad closes with a focus on the laptop with the linking tagline, 'The computer is personal again.' The ad effectively combines humor with advanced technology, drawing parallels with how a personal computer can unleash creativity and imagination.
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