Apple - "Off the Air" by ANDY Awards 2008
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Apple - "Off the Air"
- Brand: Apple
- Country: United States
- Advertiser: Apple
| Title | Off the Air |
| Agency | TBWA\Media Arts Lab |
| Campaign | PC vs Mac (US) - Apple |
| Advertiser | Apple |
| Brand | Apple |
| Posted | August 2008 |
| Product | Mac |
| Business Sector | Computers, PDAs & Calculators |
| Media Type | Television |
| Length | |
| Market | United States |
| AI Description | The "Off the Air" Apple advertisement features two men and a woman on a plain white background. The men introduce themselves as 'a Mac' and 'a PC,' while the woman, a 'Mac genius,' highlights the ease of switching to a Mac. She explains that at the Apple Store, a Mac genius will transfer files from a PC to a new Mac for free, emphasizing the simplicity and helpfulness of the process. The PC character tries to divert attention by going 'off the air' to avoid losing customers. The ad concludes with color bars on a television screen, symbolizing the PC's attempt to shut down the broadcast. The overall message highlights Apple's user-friendly service, aiming to alleviate the fear of switching devices. |
| Production Company | Epoch Films |
| Editing Company | Mad River Post |
| Chief Creative Officer | Lee Clow |
| Executive Creative Director | Duncan Milner |
| Executive Creative Director | Eric Grunbaum |
| Art Director | Chuck Monn |
| Copywriter | Jason Sperling |
| Copywriter | Alicia Dotter |
| Associate Creative Director | Chuck Monn |
| Associate Creative Director | Jason Sperling |
| Agency Producer | Cheryl Childers |
| Agency Producer | Hank Zakroff |
| Agency Producer | Perrin Rausch |
| Director | Phil Morrison |
| Post Production | Company 3 |
| Editor | Valerie Thrasher |
| Director of Photography (DOP) | Peter Donahue |
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