Apple - "Calming Teas" by ANDY Awards 2008
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Apple - "Calming Teas"
- Brand: Apple
- Country: United States
- Advertiser: Apple
| Title | Calming Teas |
| Agency | TBWA\Media Arts Lab |
| Campaign | PC vs Mac (US) - Apple |
| Advertiser | Apple |
| Brand | Apple |
| Posted | August 2008 |
| Product | Mac |
| Business Sector | Computers, PDAs & Calculators |
| Media Type | Television |
| Length | |
| Market | United States |
| AI Description | The ad opens with two characters, representing Mac and PC, standing in a minimalist white space. The Mac character is casually dressed, while PC is in a suit, emphasizing their contrasting brands. PC introduces a new line of calming teas intended to help users deal with the frustrations of using Windows Vista, humorously named 'Crashy Time Chamomile', 'Pomegranate Patience', and 'Raspberry Restart'. PC further mentions Vista Stress Relieving Bath Salts as additional aids. The ad uses humor and simplicity to draw a comparison between the two operating systems, suggesting that Macs don't require such remedies. The visual focus remains on the actors and the teas with a clean, minimalistic presentation, concluding with the iconic Apple logo and its smooth elegance. |
| Production Company | Epoch Films |
| Editing Company | Mad River Post |
| Chief Creative Officer | Lee Clow |
| Executive Creative Director | Duncan Milner |
| Executive Creative Director | Eric Grunbaum |
| Art Director | Chuck Monn |
| Copywriter | Jason Sperling |
| Copywriter | Alicia Dotter |
| Associate Creative Director | Chuck Monn |
| Associate Creative Director | Jason Sperling |
| Agency Producer | Cheryl Childers |
| Agency Producer | Hank Zakroff |
| Agency Producer | Perrin Rausch |
| Director | Phil Morrison |
| Post Production | Company 3 |
| Editor | Valerie Thrasher |
| Director of Photography (DOP) | Peter Donahue |
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