Apple - "Throne" by ANDY Awards 2008
Filter results by
Apple - "Throne"
- Brand: Apple
- Country: United States
- Advertiser: Apple
| Title | Throne |
| Agency | TBWA\Media Arts Lab |
| Campaign | PC vs Mac (US) - Apple |
| Advertiser | Apple |
| Brand | Apple |
| Posted | August 2008 |
| Product | Mac |
| Business Sector | Computers, PDAs & Calculators |
| Media Type | Television |
| Length | |
| Market | United States |
| AI Description | The Apple ad 'Throne' features a classic 'I'm a Mac/I'm a PC' setup, highlighting the simplicity of switching to a Mac. The PC character, humorously depicted as a king sitting on a throne, confidently asserts control over his 'subjects' despite the hassle of using Vista. The Mac character, standing casually, counters that switching to a Mac is easy with file transfer assistance from Mac Genius at Apple Stores. The ad satirizes the effortlessness of choosing a Mac over the cumbersome PC experience, playing into the brand's theme of simplicity and effectiveness. Visually minimalist, the ad uses humor and straightforward dialogue to convey its message, with a focus on the characters and their interactions against a plain backdrop. |
| Production Company | Epoch Films |
| Editing Company | Mad River Post |
| Chief Creative Officer | Lee Clow |
| Executive Creative Director | Duncan Milner |
| Executive Creative Director | Eric Grunbaum |
| Art Director | Chuck Monn |
| Copywriter | Jason Sperling |
| Copywriter | Alicia Dotter |
| Associate Creative Director | Chuck Monn |
| Associate Creative Director | Jason Sperling |
| Agency Producer | Cheryl Childers |
| Agency Producer | Hank Zakroff |
| Agency Producer | Perrin Rausch |
| Director | Phil Morrison |
| Post Production | Company 3 |
| Editor | Valerie Thrasher |
| Director of Photography (DOP) | Peter Donahue |
More ads from TBWA\Media Arts Lab
The Mighty Mac
- BRAND:
- Apple Mac Mini
- AGENCY:
- TBWA\Media Arts Lab