Apple - "Pizza Box" by ANDY Awards 2008
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Apple - "Pizza Box"
- Brand: Apple
- Country: United States
- Advertiser: Apple
| Title | Pizza Box |
| Agency | TBWA\Media Arts Lab |
| Campaign | PC vs Mac (US) - Apple |
| Advertiser | Apple |
| Brand | Apple |
| Posted | August 2008 |
| Product | Mac |
| Business Sector | Computers, PDAs & Calculators |
| Media Type | Television |
| Length | |
| Market | United States |
| AI Description | The ad features a humorous interaction between a personified Mac and a figure in a pizza box. The Mac, cool and casual, stands next to the pizza box, which suddenly opens to reveal someone trying to entice college students with the promise of free pizza. The message is clear: college students prefer Macs due to features like the Leopard operating system, a built-in EyeSight camera, and compatibility with Microsoft Office. The setting is minimalist, with a plain white background, keeping the focus on the interaction and the clever metaphor highlighting Mac's popularity over competitors. The ad closes with the Apple logo and the Mac on a screen. |
| Production Company | Epoch Films |
| Editing Company | Mad River Post |
| Chief Creative Officer | Lee Clow |
| Executive Creative Director | Duncan Milner |
| Executive Creative Director | Eric Grunbaum |
| Art Director | Chuck Monn |
| Copywriter | Jason Sperling |
| Copywriter | Alicia Dotter |
| Associate Creative Director | Chuck Monn |
| Associate Creative Director | Jason Sperling |
| Agency Producer | Cheryl Childers |
| Agency Producer | Hank Zakroff |
| Agency Producer | Perrin Rausch |
| Director | Phil Morrison |
| Post Production | Company 3 |
| Editor | Valerie Thrasher |
| Director of Photography (DOP) | Peter Donahue |
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