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ANDY Awards

Creative Award
New York, United States
Rolling Rock - "Man Thong" by ANDY Awards 2008

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TitleMan Thong
Agency
Campaign Ron Stablehorn - Rolling Rock
Advertiser Latrobe Brewing Company
Brand Rolling Rock
PostedJuly 2008
Business Sector Beers, Ciders, Lagers
Media Type Television
Length
Market United States
AI Description The Rolling Rock ad, titled 'Man Thong,' uses humor to engage viewers. Set in an office, the ad opens with a conversation between two men about workplace norms. The newcomer is informed that, being a European company, employees customarily wear thongs. This unexpected twist sets up the main gag, where various office colleagues are shown wearing thongs, creating a surreal and comedic environment. An important note is the highlight of a fridge full of ice-cold Rolling Rock beer, playing on the tradition of a workplace perk. The ad wraps up with the new employee adopting the thong attire amid light-hearted acceptance from peers. This comedic scenario aims to leverage the shock value for memorability and promotes Rolling Rock as part of a casual, fun lifestyle.