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ANDY Awards

Creative Award
New York, United States
Rolling Rock - "Beer Ape" by ANDY Awards 2008

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TitleBeer Ape
Agency
Campaign Ron Stablehorn - Rolling Rock
Advertiser Latrobe Brewing Company
Brand Rolling Rock
PostedJuly 2008
Business Sector Beers, Ciders, Lagers
Media Type Television
Length
Market United States
AI Description The "Beer Ape" commercial for Rolling Rock opens at a vibrant pool party. Friends are lounging and swimming, with a youthful and summer vibe underscored by colorful visuals and rhythmic music. The central character is a carefree man who suddenly expresses disappointment at forgetting the beer, a moment initially defusing the mood. However, excitement returns as a helicopter hovering above lowers a parachuting ape mascot into the yard. Appearing larger than life, the ape captures attention with its playful antics, including dancing and pretending to play an oversized guitar. People cheer and join in the celebration, dancing and enjoying the unexpected party addition. The ape's arrival acts as a savior figure for the poolside gathering, turning it into a memorable and fun event. The ad ends with shots of Rolling Rock beers being raised in cheer, with the brand logo prominently displayed.