ANDY Awards

Creative Award

New York, United States

Update

Skittles - "Pinata (45 sec)"

$TBWA\Chiat\Day New York$

16897

Title	Pinata (45 sec)
Agency	TBWA\Chiat\Day New York
Campaign	Taste The Rainbow - Skittles
Advertiser	Mars, Inc.
Brand	Skittles
Posted	June 2008
Business Sector	Chocolate, Bars, Candies, Chewing-Gum
Tagline	Chocolate The Rainbow. Taste The Rainbow.
Media Type	Television
Length	45 seconds
Market	United States
AI Description	The Skittles commercial begins in a seemingly typical office environment, where one man, dressed like a piñata and using crutches, approaches a coworker. His costume is made of colorful paper strips, a comedic exaggeration of a true piñata. The coworker appears apologetic, having earlier hit him with a bat with the misguided hope that chocolate candies would spill out. The piñata man, speaking with comedic frustration, admonishes the coworker for his actions, pointing out that Skittles are bought in stores, not extracted from piñatas. The ad ends with the familiar Skittles branding and tagline, emphasizing the contrast between expectation and reality.
Editing Company	MacKenzie Cutler
Visual Effects	The Mill New York
Executive Creative Director	Gerry Graf
Colorization	Tim Masick
Telecine	Company 3
Flame Artist	Angus Kneale
Producer	Scott Kaplan
Director	Tom Kuntz
Production Company	Morton Jankel Zander (MJZ)
Editor	Gavin Cutler
Editor	Erik Laroi
Producer	Jo Arghiris
Producer	Nathy Aviram
Producer	Laura Rosenshine
Copywriter	Eric Kallman
Art Director	Craig Allen
Group Creative Director	Scott Vitrone
Group Creative Director	Ian Reichenthal