Luxor - "Blue" by ANDY Awards 2008
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Luxor - "Blue"
- Brand: Luxor
- Country: India
- Advertiser: Luxor Writing Instruments Pvt. Ltd.
| Title | Blue |
| Agency | Leo Burnett India |
| Campaign | Highlight - Luxor |
| Advertiser | Luxor Writing Instruments Pvt. Ltd. |
| Brand | Luxor |
| Posted | June 2008 |
| Product | Highlighter Pens |
| Business Sector | Stationery & Office Supplies |
| Media Type | |
| AI Description | The print advertisement features a newspaper page held open by a pair of hands. The focus is on the headlines, some of which are highlighted in blue to indicate emphasis. At the bottom of the page, a Luxor highlighter pen is placed, clearly marked with the brand's name. The use of blue highlights promotes the product's function of drawing attention to important information on a page of dense text. The ad effectively uses white space and minimalism to underline the concept of clarity brought by the highlighter pen. |