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ANDY Awards

Creative Award
New York, United States
McDonald's - "Fresh Salads" by ANDY Awards 2008

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TitleFresh Salads
Agency
Campaign Fresh Salads - McDonald's
Advertiser McDonald's
Brand McDonald's
PostedMarch 2014
Business Sector Restaurants & Fast Food
Media Type Case Study
Market United States
AI Description The ad showcases McDonald's innovative approach to advertising its fresh salads by using a billboard made of real, growing lettuce. This campaign visually demonstrated the commitment to freshness, utilizing nature as a part of the message. The billboard, featuring the words 'Fresh Salads', was constructed using thousands of heads of lettuce, promoting the freshness of the ingredients. The ad highlights McDonald's aim to improve its salad image, achieving significant growth in sales. The international media buzz and nature-derived concept creatively emphasized the quality of McDonald's salads.
Chief Creative Officer
Creative Director
Creative Director
Creative Director
Creative Director