Apple - "Sad Song" by ANDY Awards 2008
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Apple - "Sad Song"
- Brand: Apple
- Country: United States
- Advertiser: Apple
| Title | Sad Song |
| Agency | TBWA\Media Arts Lab |
| Campaign | PC vs Mac (US) - Apple |
| Advertiser | Apple |
| Brand | Apple |
| Posted | May 2008 |
| Product | Mac |
| Business Sector | Computers, PDAs & Calculators |
| Media Type | Television |
| Length | |
| Market | United States |
| AI Description | The ad features two characters, Mac and PC, in a minimalist setup with a white background. The PC character, dressed in a cowboy suit, performs a humorous song called the 'Vista Blues,' lamenting the issues and user frustrations with Windows Vista. He plays a guitar, accompanied by a loyal dog, while the Mac character listens with a smile, projecting ease and efficiency. The ad uses humor to highlight the differences between the Mac and Vista operating systems, underscoring the simplicity and reliability of the Mac. |
| Production Company | Epoch Films |
| Editing Company | Mad River Post |
| Chief Creative Officer | Lee Clow |
| Executive Creative Director | Duncan Milner |
| Executive Creative Director | Eric Grunbaum |
| Art Director | Chuck Monn |
| Copywriter | Jason Sperling |
| Copywriter | Alicia Dotter |
| Associate Creative Director | Chuck Monn |
| Associate Creative Director | Jason Sperling |
| Agency Producer | Cheryl Childers |
| Agency Producer | Hank Zakroff |
| Agency Producer | Perrin Rausch |
| Director | Phil Morrison |
| Post Production | Company 3 |
| Editor | Valerie Thrasher |
| Director of Photography (DOP) | Peter Donahue |
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