Apple - "Group" by ANDY Awards 2008
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Apple - "Group"
- Brand: Apple
- Country: United States
- Advertiser: Apple
| Title | Group |
| Agency | TBWA\Media Arts Lab |
| Campaign | PC vs Mac (US) - Apple |
| Advertiser | Apple |
| Brand | Apple |
| Posted | May 2008 |
| Product | Mac |
| Business Sector | Computers, PDAs & Calculators |
| Media Type | Television |
| Length | |
| Market | United States |
| AI Description | The ad features a humorous skit between a personifying Mac, played by a casually dressed man, and a PC, depicted by men in suits. The scene unfolds in a minimalistic setting, labeled "PCs Living with Vista" to represent a support group. The PC character expresses frustration about issues with Vista, while the Mac character observes with a mix of empathy and humor. The light-hearted interaction satirizes the challenges of using Vista, emphasizing Mac's reliability. The setting is simple, focusing on dialogue and the contrasting personas of Mac and PCs. |
| Production Company | Epoch Films |
| Editing Company | Mad River Post |
| Chief Creative Officer | Lee Clow |
| Executive Creative Director | Duncan Milner |
| Executive Creative Director | Eric Grunbaum |
| Art Director | Chuck Monn |
| Copywriter | Jason Sperling |
| Copywriter | Alicia Dotter |
| Associate Creative Director | Chuck Monn |
| Associate Creative Director | Jason Sperling |
| Agency Producer | Cheryl Childers |
| Agency Producer | Hank Zakroff |
| Agency Producer | Perrin Rausch |
| Director | Phil Morrison |
| Post Production | Company 3 |
| Editor | Valerie Thrasher |
| Director of Photography (DOP) | Peter Donahue |
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- BRAND:
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- AGENCY:
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