Apple - "Pep Rally" by ANDY Awards 2008
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Apple - "Pep Rally"
- Brand: Apple
- Country: United States
- Advertiser: Apple
| Title | Pep Rally |
| Agency | TBWA\Media Arts Lab |
| Campaign | PC vs Mac (US) - Apple |
| Advertiser | Apple |
| Brand | Apple |
| Posted | May 2008 |
| Product | Mac |
| Business Sector | Computers, PDAs & Calculators |
| Media Type | Television |
| Length | |
| Market | United States |
| AI Description | The ad begins with a simple white backdrop, where two cheerleaders hold up a banner with "PC" written in large red letters. The scene introduces two characters: one representing a Mac and another a PC. The dialogue starts with the Mac character speaking confidently about its features like the built-in iSight camera, stable operating system, and popularity among students. The PC character, in a contrasting red sweater, tries to hold a pep rally to boost morale but faces comedic challenges as the cheerleaders mistakenly support the Mac. The ad utilizes humor and irony, highlighting the Mac's success in college campuses compared to the PC. The visual style is minimalist and bright, focusing attention on the characters' interactions. |
| Production Company | Epoch Films |
| Editing Company | Mad River Post |
| Chief Creative Officer | Lee Clow |
| Executive Creative Director | Duncan Milner |
| Executive Creative Director | Eric Grunbaum |
| Art Director | Chuck Monn |
| Copywriter | Jason Sperling |
| Copywriter | Alicia Dotter |
| Associate Creative Director | Chuck Monn |
| Associate Creative Director | Jason Sperling |
| Agency Producer | Cheryl Childers |
| Agency Producer | Hank Zakroff |
| Agency Producer | Perrin Rausch |
| Director | Phil Morrison |
| Post Production | Company 3 |
| Editor | Valerie Thrasher |
| Director of Photography (DOP) | Peter Donahue |
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- AGENCY:
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