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ANDY Awards

Creative Award
New York, United States
HBO - "HBO Voyeur" by ANDY Awards 2008

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TitleHBO Voyeur
Agency
Campaign HBO Voyeur - Home Box Office
Advertiser Home Box Office, Inc.
Brand HBO
PostedApril 2008
Product hbovoyeur.com
Business Sector Media, Publishing & Production
Philosophy HBO used the trifecta of an outdoor event, web film, and interactive website to display their capabilities in the art of storytelling. Last summer in Manhattan a giant life-size movie was projected onto the side of an apartment building. It appeared to show what was happening inside the individual apartments, with individual inhabitants going on with their domestic activities. Passersby could seemingly peek into the lives of the city dwellers. A website was also launched with a dedicated blog and a unique web film titled "The Watcher" to add suspense and increase interaction and audience engagement. HBO's effort earned mention in New York Magazine as "brilliant" and "highbrow". One million unique viewers saw the online content in the first three weeks with fully half of HBO's On Demand viewers watching it within the first week. Original music was composed to fit each story.
Media Type Web Site
Length
More Information www.hbovoyeur.com
AI Description The HBO Voyeur ad takes viewers through a cinematic experience of peering into the lives taking place inside a Manhattan apartment building at night. As the camera moves closer, the illuminated windows reveal various stories unfolding simultaneously within the building. Each window acts as a vignette showing unique, detailed episodes of day-to-day life. The cityscape provides a dramatic backdrop to this voyeuristic scene, while viewers are engaged by the mystery and allure of the stories. The concept is enhanced by a dedicated website, employing interactive elements and original music tailored to each story. Through a clever blend of outdoors and digital media, HBO showcases its storytelling prowess, inviting viewers to explore the narrative depths of everyday life from a unique perspective. The immersive urban and cinematic aesthetic draws people into a world of curiosity and engagement.
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