IKEA - "Find the one that fits" by ANDY Awards 2008
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| Title | Find the one that fits |
| Campaign | Find the one that fits |
| Advertiser | IKEA |
| Brand | IKEA |
| Posted | April 2008 |
| Business Sector | Drugstores, Specialty Stores |
| Media Type | Outdoor/Out of Home |
| AI Description | The ad illustrates a large outdoor billboard on a city street, cleverly designed to mimic a Tetris game with various IKEA furniture pieces "falling" into place. The furniture is arranged in blocks, resembling Tetris pieces that create a visually engaging and interactive display. The vibrant colors and inventive placement capture attention, inviting viewers to engage with the concept of finding furniture that perfectly fits their space, much like solving a Tetris puzzle. Passersby on the street contribute to the lively urban scene, enhancing the advertisement's connection with real-life experiences. The tagline "Find the one that fits" effectively ties the playful visual concept with IKEA's brand promise. |
| Art Director | Jeseok Yi |
| Writer | Jeseok Yi |