Band-Aid - "Healing in Action" by ANDY Awards 2008
Filter results by
| Title | Healing in Action |
| Agency | Parsons The New School of Design |
| Campaign | Healing in Action |
| Advertiser | Johnson & Johnson |
| Brand | Band-Aid |
| Posted | April 2008 |
| Business Sector | Hygiene & Personal Care Products |
| Media Type | Outdoor/Out of Home |
| Market | United States |
| AI Description | This outdoor ad for Band-Aid, titled 'Healing in Action', features an impressive display wherein a large building in an urban setting is wrapped in a massive bandage-like material. The structure is covered entirely in a yellowish fabric resembling a Band-Aid, creating a striking visual metaphor for healing and protection. Large, visible text on the fabric reads 'HEALING IN ACTION', while the recognizable Band-Aid logo is prominently displayed. The bustling city environment adds to the theme of urban resilience and the ongoing need for care and safeguarding within an active cityscape. |
| Art Director | Ryan Wi |
| Writer | Ryan Wi |