Smooth E - "Brand X" by ANDY Awards 2008
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| Title | Brand X |
| Agency | JEH United Ltd |
| Campaign | Every Teen Has Problems - Smooth E |
| Advertiser | Smooth E |
| Brand | Smooth E |
| Posted | April 2008 |
| Business Sector | Skin Care |
| Media Type | Television |
| Length | |
| AI Description | The ad for Smooth E Baby Face Scrub humorously contrasts with 'Brand X' products. It begins with a young woman in a clinic crying about the negative effects of a product marked 'X'. Her distress is evident as she seeks help from a skincare specialist. The atmosphere shifts as two youths outside engage in a mock fight, adding a comedic element. The ad transitions to a comparative illustration, showing 'Brand X' causing skin damage, while Smooth E's product offers gentle care with fine smooth beads. The problem is resolved, as the woman’s face regains its clarity, bringing relief and confidence, mirrored by positive end tags that state: "Teen problems can all be solved." |