Apple - "Office Stress" by ANDY Awards 2008
Filter results by
Apple - "Office Stress"
- Brand: Apple
- Country: United States
- Advertiser: Apple
| Title | Office Stress |
| Agency | TBWA\Media Arts Lab |
| Campaign | PC vs Mac (US) - Apple |
| Advertiser | Apple |
| Brand | Apple |
| Posted | April 2008 |
| Product | Mac |
| Business Sector | Computers, PDAs & Calculators |
| Media Type | Television |
| Length | |
| Market | United States |
| AI Description | The ad features a conversation between two characters representing Mac and PC. The characters stand against a minimalistic, white background. PC congratulates Mac on the release of Microsoft Office 2008, which is now compatible with Macs. As a jest, PC offers Mac a stress toy, implying that Mac will be taking on more work with the new Office suite. The Mac, in casual attire, contrasts with the PC's formal suit. The PC demonstrates squeezing the stress toy as a humorous response to Mac’s compatibility with Microsoft Office, expressing a bit of anxiety about transferring files to Mac. |
| Production Company | Epoch Films |
| Editing Company | Mad River Post |
| Chief Creative Officer | Lee Clow |
| Executive Creative Director | Duncan Milner |
| Executive Creative Director | Eric Grunbaum |
| Art Director | Chuck Monn |
| Copywriter | Jason Sperling |
| Copywriter | Alicia Dotter |
| Associate Creative Director | Chuck Monn |
| Associate Creative Director | Jason Sperling |
| Agency Producer | Cheryl Childers |
| Agency Producer | Hank Zakroff |
| Agency Producer | Perrin Rausch |
| Director | Phil Morrison |
| Post Production | Company 3 |
| Editor | Valerie Thrasher |
| Director of Photography (DOP) | Peter Donahue |
More ads from TBWA\Media Arts Lab
The Mighty Mac
- BRAND:
- Apple Mac Mini
- AGENCY:
- TBWA\Media Arts Lab