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ANDY Awards

Creative Award
New York, United States
Amnesty International - "Portrait 4 (French)" by ANDY Awards 2008

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TitlePortrait 4 (French)
Title (original language)Portrait 4
Agency
Campaign Portraits - Amnesty International
Advertiser Amnesty International
Brand Amnesty International
PostedApril 2008
Business Sector Human Rights
Tagline Your signatures have power
Tagline (original language) Vos signatures ont du pouvoir
Media Type Magazine
AI Description This impactful advertisement by Amnesty International, created by TBWA\PARIS in 2008, features a black and white portrait of a man in what appears to be a position of power. The image is intense and commands attention, with the man staring directly at the viewer. A series of signatures are superimposed across the man's lips, symbolizing the silencing of voices or the potential of collective action to create change and influence authority figures. The slogan 'Vos signatures ont du pouvoir' (Your signatures have power) reinforces the message that individual actions, such as signing petitions, can lead to significant impacts in the fight for human rights.
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