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Creative Award
New York, United States
Amnesty International - "Portrait 2 (French)" by ANDY Awards 2008

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TitlePortrait 2 (French)
Title (original language)Portrait 2
Agency
Campaign Portraits - Amnesty International
Advertiser Amnesty International
Brand Amnesty International
PostedApril 2008
Business Sector Human Rights
Tagline Your signatures have power
Tagline (original language) Vos signatures ont du pouvoir
Media Type Magazine
AI Description The ad is a stark black and white portrait of a military general. The serious expression on his face conveys authority and power. Uniquely, his mouth is obscured by a series of overlapping signatures, symbolic of silencing. The signatures represent Amnesty International's advocacy work, where public support can effectively silence oppressive authority. The tagline "Vos signatures ont du pouvoir" underscores the power of collective action in defending human rights. This ad cleverly utilizes minimalistic design to deliver a poignant message against dictatorship and for activism.
Creative Director
Art Director
Art Director