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Creative Award
New York, United States
Amnesty International - "Hanging Kids (French)" by ANDY Awards 2008

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TitleHanging Kids (French)
Title (original language)Enfants pendus
Agency
Campaign Child Soldiers Campaign - Amnesty International
Advertiser Amnesty International
Brand Amnesty International
Date of First Broadcast/Publication 2007 / 2
Business Sector Human Rights
Tagline 300 000 child soldiers dream of simply being children
Tagline (original language) 300 enfants soldats rêvent juste d'être des enfants
Media Type Magazine
AI Description This impactful advertisement by Amnesty International, created by TBWA\PARIS in 2007, highlights the plight of child soldiers. In a black and white image, children are shown hanging from ropes tied to a wooden frame. However, the ropes are swings, suggesting the children's dream of carefree play. In the foreground, two kids swing joyfully, representing hope and innocence, while others hang despondently, embodying the grim reality of child soldiers. The background depicts a barren landscape, enhancing the stark contrasts between joy and despair. The tagline, "300,000 child soldiers dream of simply being children," underscores the message of lost childhood and the desire for freedom and peace, aiming to raise awareness and solicit action against this grave human rights issue.
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