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ANDY Awards

Creative Award
New York, United States
Rolling Rock - "Ron Stablehorn" by ANDY Awards 2008

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TitleRon Stablehorn
Agency
Campaign Ron Stablehorn - Rolling Rock
Advertiser Latrobe Brewing Company
Brand Rolling Rock
PostedApril 2008
Business Sector Beers, Ciders, Lagers
Media Type Case Study
Length
More Information www.rollingrock.com
AI Description The ad for Rolling Rock, created by Goodby Silverstein & Partners in 2008, features a humorous and satirical campaign led by fictional marketing manager Ron Stablehorn. The video presents a series of bizarre advertisements, such as an ape dancing suggestively with women in bikinis, and a man wearing a thong in an office, aimed at revitalizing the brand after its purchase by Anheuser-Busch. Using a mockumentary style, the ad acknowledges the absurdity of its content while highlighting the massive viral success on platforms like YouTube, achieving millions of views. The campaign effectively blends humor and controversy to create buzz around the brand, ultimately demonstrating how Rolling Rock became a hot topic in digital conversations. The aesthetic combines retro elements with a distinctly comedic, American style.