Petronas - "Tan Hong Ming" by ANDY Awards 2008
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Petronas - "Tan Hong Ming"
- Brand: Petronas
- Country: Malaysia
- Advertiser: Petroliam Nasional Berhad (PETRONAS)
| Title | Tan Hong Ming |
| Agency | Leo Burnett Malaysia |
| Campaign | Colour Blind - Petronas |
| Advertiser | Petroliam Nasional Berhad (PETRONAS) |
| Brand | Petronas |
| Posted | April 2008 |
| Product | Merdeka 2007 |
| Business Sector | Energy & Water Authorities, Utilities |
| Media Type | Television |
| Length | |
| AI Description | The ad centers around Tan Hong Ming, a young boy in a school uniform, sweetly confessing his feelings for Umi Kazrina during an interview. Set in a playful schoolyard ambiance, the conversation explores his innocent admiration, describing Umi as pretty and loving her style. As the questions reveal his secrets and tender emotions, Hong Ming smiles shyly. We see Umi responding affirmatively, revealing a charming surprise that they both consider each other friends. The visual tone remains bright and playful, perfectly matching the purity of young love. The dialogue is accompanied by gentle music, enhancing the light-hearted mood. The ad closes with the text 'Our children are colour blind. Shouldn't we keep them that way?' and a message celebrating Malaysian independence. |