Petronas - "Race" by ANDY Awards 2008
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Petronas - "Race"
- Brand: Petronas
- Country: Malaysia
- Advertiser: Petroliam Nasional Berhad (PETRONAS)
| Title | Race |
| Agency | Leo Burnett Malaysia |
| Campaign | Colour Blind - Petronas |
| Advertiser | Petroliam Nasional Berhad (PETRONAS) |
| Brand | Petronas |
| Posted | April 2008 |
| Business Sector | Energy Production, Raw Materials & Minerals |
| Media Type | Television |
| Length | |
| AI Description | The advertisement depicts two young schoolboys in a classroom setting, engaging in playful spelling exercises involving the word 'dinosaur.' The scenes show one child attempting to spell the word, and both children sharing laughter and smiles. The ad shifts focus to the idea of friendship when one boy is asked about his best friend and their race, which he finds confusing. The visual narrative emphasizes the boys' innocent view of friendship beyond racial distinctions. The ad concludes with a message that highlights how children are naturally color-blind, promoting a message of racial harmony, followed by a celebratory message from Petronas marking Malaysia's 50th Independence Day. |