Luxor - "Che" by ANDY Awards 2008
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Luxor - "Che"
- Brand: Luxor
- Country: India
- Advertiser: Luxor Writing Instruments Pvt. Ltd.
| Title | Che |
| Agency | Leo Burnett India |
| Campaign | Highlight - Luxor |
| Advertiser | Luxor Writing Instruments Pvt. Ltd. |
| Brand | Luxor |
| Posted | April 2008 |
| Business Sector | Stationery & Office Supplies |
| Media Type | Newspaper |
| AI Description | The advertisement for Luxor pens creatively uses an image of Che Guevara formed by highlighted text. The text runs consistently across the page, with the iconic green highlighter color forming the shape of Che's face. At the bottom, a Luxor pen affirms its presence and contribution to the artwork. The minimalist design emphasizes the pen's power to create, highlighting ideas and revolutionizing thought through writing. |
| Creative Director | Santosh Padhi |
| Art Director | Santosh Padhi |
| Creative Director | K.V. Sridhar |
| Illustrator | Kunal Mhabadi |
| Typographer | Kunal Mhabadi |
| Copywriter | Russell Barrett |