JCPenney - "Magic (60 sec)" by ANDY Awards 2008
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JCPenney - "Magic (60 sec)"
- Brand: JCPenney
- Country: United States
- Advertiser: JCP Media L.P.
| Title | Magic (60 sec) |
| Agency | Saatchi & Saatchi |
| Campaign | Magic (60 sec) |
| Advertiser | JCP Media L.P. |
| Brand | JCPenney |
| Posted | April 2008 |
| Business Sector | Department Stores, Supermarkets |
| Media Type | Television |
| Length | |
| AI Description | The JCPenney ad titled 'Magic' opens with a woman in a colorful psychedelic dress performing magic tricks at home. She pulls a rabbit out of a hat, adding an element of fantasy and wonder. As she steps outside, the urban streets are bustling with life. A sequence follows with various people experiencing whimsical moments, like pulling an endless handkerchief from a pocket. The magic theme continues with someone running and jumping over a parked car covered in leaves, which suddenly bursts into fog. The scenes cut to an office setting, illustrating daily life infused with small magical moments. The ad concludes with the slogan 'Every Day Matters,' encouraging viewers to find magic in everyday situations. |