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ANDY Awards

Creative Award
New York, United States
HP - "Michel Gondry" by ANDY Awards 2008

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TitleMichel Gondry
Agency
Campaign Hands - HP
Advertiser Hewlett-Packard
Brand HP
PostedApril 2008
Business Sector Computers, PDAs & Calculators
Media Type Television
Length
AI Description The HP ad directed by Michel Gondry explores the theme of creativity and personal computing. The video employs a mix of live-action and animation, portraying the narrator experimenting with film, animation, and digital effects. As he describes his creative process, scenes illustrate him manipulating images, playing with photos, and engaging with his computer to merge his passions for music and art. The colorful and whimsical room setting shifts between the real and the surreal, exemplifying technological innovations that allow personal expression. The ad conveys a playful, imaginative vibe, ending with the slogan “The computer is personal again,” highlighting HP's focus on a personalized user experience.