Evergreen Travel - "Man" by ANDY Awards 2008
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Evergreen Travel - "Man"
- Brand: Evergreen Travel
- Country: China
- Advertiser: Evergreen Travel Co Ltd
| Title | Man |
| Agency | Leo Burnett Asia Pacific |
| Campaign | Man |
| Advertiser | Evergreen Travel Co Ltd |
| Brand | Evergreen Travel |
| Posted | April 2008 |
| Media Type | Newspaper |
| AI Description | The ad features a man laying nude on his side against a plain backdrop. His body is intricately painted to resemble a mail package, with stripes reminiscent of air mail envelopes running along his body. An address in France, 'Meurice 228, Rue De Rivoli, 75001, France' is written across his back, and various postage stamps are artistically placed on his skin, adding to the illusion of him being a package ready for mailing. The message is about the affordability of travel services from Evergreen Travel, suggesting that the fares are as low as mailing oneself. The creative concept draws attention through its surreal and humorous presentation, while highlighting the brand's innovative approach to promoting budget travel. |